Community Engagement


Equity-Driven Engagement Principles

  • Transparency, accountability, empathy, and humility are critical

  • Community members are experts on their own needs

  • It is our responsibility to identify and reduce barriers to participation

  • We need to acknowledge our own implicit biases and the limits of our cultural competency

  • It is important to share decision-making and leadership

  • We need to have (and set) flexible and realistic expectations

  • Coalition-building, collaboration, and partnerships are key

  • We must continually evaluate process and be willing to change course

  • Big picture goal: Engagement should help empower community members and build healthier, more resilient communities


Community Survey Results (May - August 2019):

  • 1,043 completed surveys

  • 23% under 18 years of age

  • 20% over 65 years of age

  • 58% Hispanic/Latino



Community Workshops are open house opportunities for residents to participate in creative, interactive activities that will help develop a bigger picture vision for the Healthy Parks Plan and identify key constraints. Workshops allow us to get deeper input and better understand people’s everyday experience and the stories behind the input we receive using other strategies. There will be two community workshops, one in June 2019 and one in February 2020.

Speak-outs and Intercept Surveys are both strategies for going to places where we can reach community members (particularly underrepresented groups and areas) rather than expecting residents to come to us. Speak-outs will use targeted interactive activities (similar to those used in workshops). Intercept Surveys will involve asking community members to answer 2-5 very brief questions. Intercept surveys will be conducted at 5-10 targeted locations. 

The Advisory Committee will meet four times. It is made up of representatives of diverse local, regional, state organizations and agencies. Committee members are experts who have been invited to help us shape the overall Healthy Parks Plan. They provide technical guidance, “groundtruth” approaches, help frame guiding principles and vision, build public support, and shape the implementation plan.

Interviews are being conducted to get in-depth input from local leaders and experts for context. Advisory committee members may be interviewed, but interviews also target local experts who do not have time to participate in the project in other ways. Interviews will target public health, parks, and environmental justice experts, but will not be focused on technical experts who are not deeply familiar with Pasadena. Five interviews will be conducted in Spanish.

There will be four Focus Groups. These will be group interviews addressing specific topics to fill in gaps in our engagement input. One focus group will address people with disabilities.

The Community Survey is posted on the website in Spanish and English and is being made available at engagement events. The online survey is an easy way for a large number of residents to participate in the project. The survey addresses current park use, priorities for park amenities and programming, ranking of park benefits, and priorities for future investments. Our goal is to reach at least 500-1,000 people with the online survey. It will be open at least through mid-August.

The Telephone Poll will be conducted by a professional polling firm (John Wilson Research). It will cover the same basic topics as the online survey, but will reach a demographically representative sample of residents.